
RISE RUN REPEAT
ACTIVATION
Working with the brilliant team at Free Practice, I led the copy for this 10-day running bonanza at Dubai’s famous Kite Beach. I came up with the name of the activation, which taps into the local insight that running has to take place early in the morning (or late at night) and that there were prizes to be won by those who ran every day.
I was also in charge of web and app copy, as well as some pithy one-liners that were printed on cards like this one.